Marketing on Instragram is a Great way for you to
communicate with people. And that’s because a photo will catch more eyes than
just plain text will. And since the internet is becoming more visual. what
better way for your followers, prospects or fans to connect and learn more
about your brand than with Instagram. I really like Instagram for marketing.
Its like a reality show of your pictures. And with over 90 million monthly
active users, you would think more online markets would be marketing on
instagram.
“A picture is worth a thousand words”
5 Tips For Marketing on Instagram.
1- Use pictures to tell your story.
People are visual. So keep them entertained and informed by
posting pictures that represent your brand everyday. The photos that you post
should have a theme to them. Don’t lose the attention of the people following
you by posting random pictures.
2-Have a call to Action.
If you’re going to be Marketing on Instagram your pictures
should have a call to action.
A call to action is when you tell the viewer to take the
next step. Example: you may post a picture of yourself working from home with
your laptop while in your pajamas. You could say something like.. “There’s
nothing like working from home. Check my website to find out how.” Just make
sure you are giving them the next step. If not, they will just scroll down to
the next picture.
3-Use Hash Tags.
Hash Tags in instagram work similar to Twitter hash tags.
Their great because you can use them to find photos on certain topics. I notice
I get more likes when I use hash tags that’s relevant to the picture. Just
don’t over do it. When you have too many Hash tags not only does it look like
Spam. It kinda looks like your desperate for likes. Not a Good Look.
4- Connect Social Media sites to Instagram.
Instragram allows you to share your pictures with Twitter,
Facebook, Tumblr etc. its a good idea to connect your social media sites to
Instagram. That way you will attract your friends on other social media sites
and this will lead them to join you on instagram.
5-Have interesting photos.
As simple as this might seem. I had to say it anyway. I see
marketers post pictures of text. (you can use apps to do this) trying to
promote their business. This makes no sense! Instagram is not the site for
that. You should have real pictures of yourself, your product, up coming
projects, your vacations, the training’s you went to. Etc.
When Marketing on Instagram make sure to keep your pictures
interesting so your followers will stay engaged.
